Art has been a staple of our society since our earliest ancestors painted on their cave walls. And while you could debate that is a far stretch from the Mona Lisa or the Scream. But art is what you make of it. And to our ancestors, those crude drawings were as much art as the things we create today.
As technology has developed, humans have found new ways to create art using that tech. Once the radio was invented, we soon created soundscapes and radio plays. Television brought about TV shows and movies. Lasers lead to laser light shows. Humans have the ability to create art from anything.
Now we are in the digital age, it makes sense we are creating digital art. But digital art itself is now evolving and changing. So today we want to examine how digital art is made. And why it is so powerful when compared to normal art.
There are simple ways to create digital art. Anyone with a basic PC can open up MS Paint and create some art in seconds. But for more serious and dedicated artists, programmers soon create fantastical programs that allowed them to create wonderful works.
The earliest forms of digital art were advanced drawings or paintings created on a computer. Using a tablet and digital pen to draw, an artist had access to whatever colors, shades, and editing techniques they needed. This type of art was widely employed by companies like the digital marketing agency Func Media or cooperate giants such as Coca-Cola. All of their logos and slogans are created digitally these days.
But then a new art revolution emerged. 3D Modelling. One of the greatest advancements in both art and technology. Computers now had the power to let users create whatever they wanted. And artists made fantastic use of this new power.
Digital art has swiftly moved from the 2D planes into whole new realms. Gaming is the perfect example of this powerful new art. The ability to create fully realized worlds, populated with hyper-realistic people. It is beautiful. And on the more arty side, we are seeing digital artworks being hosted in museums. Beautiful and complex moving images and impossible shapes brought to life in ways traditional art simply couldn’t.
The programs that allow this art to be created work by letting users create the shapes using pre-programmed rendering tools. They create an image and then animate it according to specific rules and customized physics engines.
The Power of Digital Art
So why is digital art so powerful. Why are more and more companies using digital art, especially 3D digital art, as opposed to more traditional designs?
For starters, people are captivated by the extent technology can go to. Digital art is more than just art. It is a testament to how far our society has come. So when people look at this form of art, they unconsciously realize this and it has a profound effect on them.
A more realistic reason it is so powerful is that there are fewer limits than with traditional art. Digital art can do anything from creating alien worlds to turning a person into a soda can. Companies can use this to create much more engaging and enthralling content.
Another great advantage is companies can now create hyper-real demos of what their products will look like and how they will function. An example is SpaceX’s ability to render exactly what their mars colonies will look like. For the customer, this means they can try a product virtually before they make a purchase.