As a business owner, something that you may have noticed is that the world of marketing has had a complete flip in the last few years. As a society, almost every aspect of our lives have moved online, which includes the way we run and operate our businesses. It feels like a rarity to find a business that doesn’t do the majority of its trading online and now it is expected for most businesses to have some sort of online store, even if they have an in-person store already.

Though the world of business has been changing rapidly in the last few years, one thing that has remained the same is the need for marketing. Marketing is an essential part of ensuring the success of any business as it is what gets your name out there into the mass market. Getting your name out there is how you get customers, but a lot of people that open up their own business seem to forget that.

For a lot of businesses, hiring a marketing team simply isn’t within the budget, but that does not mean that you can’t achieve successful marketing. With the internet as a tool, marketing a business is easier than it has ever been and a lot of the marketing you can do can be done for free. However, not everyone was raised in the ‘digital age’ and so for some people, the prospect of marketing online may be a scary one.

Though the idea of marketing your business online may be intimidating, it is extremely straightforward once you have received the right direction to do so. To help you along with your marketing journey, here are the ins and outs of marketing your business online.

Social Media

When it comes to online marketing, social media is your best friend. It is hard to find anyone these days that doesn’t have a social media account, which means that creating a social media account for your business will give you access to a huge potential client base. Setting up a social media account is also completely free which means that you will have access to free advertising.

There are many social media platforms to choose from, each having its individual features, which means it can be difficult to choose which social media to join. Due to the fact that social media is free, we recommend that you set up as many accounts as you can, as this will give you the best potential reach. If you do decide to set up several social media accounts, it is recommended that you hire somewhat of a social media management team. This is because it can be very overwhelming to keep on top of several different accounts and there is nothing worse than neglecting the accounts that you do make.

You can actually employ the help of a Social Media Agentur to help you keep on top of your social media accounts. These agencies will help you manage the accounts you have and use their own expertise to boost your current following, so you can really get the most out of your social media account. However, if you are not in a position where you can afford to employ the help of someone to manage your social media, then we recommend that you stick to two or three accounts to start with. This will allow you to give equal attention to all of your accounts and produce the best possible results.

Make Sure You Have Clear Branding

Social media has been a saviour for many businesses out there, but when you use social media, you are faced with that site’s overwhelming branding. If you think of companies like Facebook, no matter what your page looks like, you have to have the iconic blue color and Facebook logo. In order to be able to successfully market your business using these social media sites, you have to make sure that your branding stands out.

Many social media sites allow you to customise your page by adding a profile picture and even a banner. It is recommended that you use these features to the best of your ability and make sure any company logo or banner really stands out from the color scheme of the site that you are using. Think back to if you were advertising in a newspaper, you wouldn’t want your ad to blend in with all of the rest.

The majority of social media accounts also allow you to upload images whenever you feel like it, so be sure to constantly keep your followers up to date with what your current branding is.

Customer Engagement

The best part about marketing your business online is just how easy it is for you to engage with your potential customer base. The issue with older marketing techniques is that they were quite static and did not allow you to receive direct feedback from your customer base. Thanks to the use of social media, your customer base can now give you direct feedback on the quality of your marketing through the use of the comment features.

For your online marketing to be a success, you must be constantly in communication with your customer base. This will allow you to see what is working and what is not. It will also give you the opportunity to learn what your customer is looking for from your business.